Educate, or inspire your audience, why not both? 3D Animation is a great tool for showcasing features of technical products, which makes it a great choice for B2B videos. For the launch video of Sheba Microsystems automotive camera, we also wanted to reference the aesthetics of consumer electronics commercials, to accentuate the emotional impact and desirability of the product. The clarity of explanation of B2B, videos combined with the aspirational aesthetics of a B2C spot is a great combo. We love being able to leverage our experience in both spheres to create the most impactful content possible.