Product Launch Video
Sundae Swap Labs
CG, Motion Design
Launching a Decentralized Crypto Exchange
In keeping with Sundae Swap's branding, we wanted to create a launch video emphasizing the ease of use and accessibility of this crypto exchange. We opted to emphasize fun motion design and some cute 3D character animation to build hype for the launch. For this video, aimed at well informed early adopters, we kept our script high level without getting bogged down in technical details about the platform.